Lead the development of pricing strategies for all of Instacart’s product offerings
Design and iteratively optimize scalable pricing and packaging frameworks
Partner with Product and R&D teams to define pricing models for new products and features
Conduct competitive benchmarking and market research to continually refine pricing strategies
Implement and oversee go-to-market pricing strategies
Collaborate with Finance and Revenue Operations teams to model pricing scenarios
Drive pricing pilots for enterprise solutions

8+ years of experience in pricing strategy, monetization, strategic finance, or related fields
Proven success in creating and executing pricing strategies that deliver measurable commercial outcomes
Experience with both subscription-based and usage-based pricing models
Strong analytical capabilities with expertise in scenario modeling, elasticity studies, and conjoint/WTP analyses
Exceptional cross-functional leadership skills
Excellent written and verbal communication skills
Demonstrated ability to think critically, adapt in ambiguous environments
Experience establishing and managing pricing governance frameworks

Director, Pricing Strategy

Key skills