Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales.
Lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.
Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships).
Define ICPs, offers, messaging maps, and experiment/test hypotheses.
Launch and oversee LinkedIn sequences and GoHighLevel automations.
Maintain organized UTMs, campaign taxonomy & tracking.
Ensure seamless lead handoff into our in-house app / CRM.
Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks).
Review assets to ensure message-market fit, brand consistency, and compliance.
Uphold our brand pillars, style, and voice.
Create campaign proposals (goals, audience, offers, creative brief, budget).
Produce regular performance reports with insights and next-step recommendations.
Run A/B tests (hooks, offers, landing pages, sequences).
Capture learnings and build playbooks for continuous improvement.
Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops.
Be a communicator of wins, challenges, and insights.

2+ years in B2B / SaaS / performance marketing roles
Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
Proven track record in multi-channel campaigns & attribution
Strong skills in brief-writing, creative review, and campaign processes
Analytical mindset + comfort with data, dashboards, UTM tracking
Excellent communication skills (English + Filipino)
Ability to collaborate across teams & fast-paced environment
Nice to Have: Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
Landing-page experimentation and funnel analytics depth.

Fully Work-from-Home Setup
Health & Security (HMO Coverage)
Work-Life Balance & Leave Privileges
Additional Benefits: Saturday & Sunday Off: Reserved for rest and personal pursuits
PTO Conversion to Cash: Flexibility for when you need it most
13th Month Pay: way of expressing gratitude for your hard work on holiday season

Digital Marketing Lead

Key skills