Conduct keyword research to identify content opportunities for clients
Write comprehensive articles on a variety of topics with minimal supervision
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Demonstrate the ability to implement feedback from editors, clients, and teammates
Demonstrate understanding of the project lifecycle and ability to collaborate across departments
Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
Apply GEO best practices to make client content more discoverable by LLMs
Leverage AI tools to drive productivity across the content workflow while upholding Siege's editorial quality standards
Help pilot and evaluate new AI tools and workflows for the team, sharing prompts, templates, and best practices that scale agency-wide
Assist with project management tasks including content scheduling and reporting

2+ years as a content marketer (ideally published on reputable news sites or industry blogs)
A working knowledge of SEO/GEO tools and how they can be used to improve client websites
Working familiarity with leading LLMs and AI writing tools
Demonstrated adoption of AI tools to increase productivity and automation across the content workflow
Goal-orientated with the ability to set priorities, meet deadlines, and work independently
Strong project management skills, with ability to handle multiple projects while still working effectively

Content Marketing Specialist

Key skills