Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
Gather, report, and analyze marketing performance data
Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
Implement A/B testing (landing pages, emails, and CTA’s)
Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
Coordinate with assigned clients to implement HTML/CSS website edits
Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
Consistently achieve or exceed the monthly target(s) established by the supervisor
Retain training and direction from management
Adhere to company policies and values
Work effectively in a collaborative work environment and professionally represent EBQ to clients
Performs other duties as assigned

Highly motivated and disciplined self-starter with excellent oral and written communication skills
Knowledge of Google Analytics and PPC Campaigns
Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
Comfortable with marketing technology and a fast learner of new platforms.
Working knowledge of the following toolsets: WordPress page builder WPBakery or Elementor HTML/CSS
Process-oriented
Proficiency in the following areas is desirable but not required: CRM systems such as Salesforce.com or HubSpot

Equal employment opportunities without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other legally protected status.

Digital Marketing Specialist

Key skills