Responsible for driving growth, performance, and profitability across dealership automotive partnerships and Direct to Consumer Automotive channels
Manage and optimise key partner relationships, while identifying opportunities to grow volumes through deeper integration
Lead campaign execution during key dealership incentive periods
Own the end-to-end performance of the Direct Auto channel, working cross-functionally with Growth, Existing Customer, and Funnel Optimisation teams
Lead end-to-end growth, performance, and profitability across dealership partnerships and Direct Auto, including applications, approvals, settlements, and contribution margins
Own Direct Auto acquisition strategy across new and existing customers
Partner with Growth teams to scale paid, affiliate, and organic channels
Lead funnel optimisation for direct car loan applications and run A/B testing across pricing, UX, messaging, and design
Optimise customer communications across email and SMS to drive completion rates
Monitor and analyse funnel performance to apply targeted pricing and segmentation strategies

Bachelor’s degree in Marketing, Business, or a related field
5+ years’ experience in digital growth, acquisition, partnerships, product, or channel management roles
Proven track record driving growth across B2C digital channels
Experience in digital, marketplace, financial services, or fintech environments
Strong commercial acumen, including pricing, margins, and performance metrics
Strong stakeholder management and ability to influence cross-functional teams
Analytical mindset with experience in funnel optimisation, testing, and data-driven insights
Working knowledge of SQL, data visualisation, and multi-channel (email/SMS) optimisation
Comfortable in a fast-paced, dynamic environment

Digital Marketing Lead

Key skills