Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments
Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns
Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio
Facilitate the direct handover of generated leads to our sales team
Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
Collaborate with product, sales, and customer success teams to align marketing efforts.
Produce marketing collateral including website copy, case studies, whitepapers, and presentations
Develop and execute go-to-market strategies for software products and feature launches
Support sales enablement with tools, training materials, and product insights
Conduct market, customer, and competitive research to inform marketing strategy

3+ years working in SaaS/tech marketing.
Experience in B2B content/ABM marketing.
Commercially focused: anticipate, identify, and satisfy client needs profitably.
A good balance of superlative copywriting skills and creative flair.
An analytical mindset, optimising efforts based on evidence.
Confident and persuasive, contributing to discussions with colleagues of all levels.
Outstanding written and verbal communication.
A great team player.
Enthusiasm and curiosity about the energy transition.
Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.

Senior Software Marketing Executive

Key skills