Own the full customer journey from email signup, SMS opt-in, to first purchase.
Responsible for performance of owned channels (email, SMS, direct mail) and strategy of automated touchpoints.
Set strategy, manage high-performing team, and stay close to the work for QA and optimization.
Collaborate with growth and content teams to develop strategic roadmap and maintain high-quality content.

7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team.
Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually.
Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy.
Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement.
Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off.
Strong quantitative instincts. You design tests that isolate variables, you read cohort retention curves, and you're skeptical of last-click attribution. You can hang with the data team and find joy in identifying opportunities to test.
Experience with subscription mechanics, loyalty programs, or complex segmentation is a strong plus.

Director, Lifecycle Marketing

Key skills