Own and scale core demand channels (Email & Webinars): Own the APAC email marketing channel, including campaign calendar, strategy, execution, testing, and performance reporting
Plan and execute a quarterly webinar program (live events, demos, eSummits) aligned to regional priorities and pipeline goals
Drive consistency and scale by standardizing processes, templates, and best practices across programs
Act as the primary liaison between global demand gen and APAC field marketing, ensuring alignment on priorities, messaging, and execution
Support field, partner, and campaign teams with email and webinar program strategy and execution
Collaborate with content, product marketing, and sales to source webinar topics, speakers, and messaging
Manage full lifecycle execution in Marketo, including program builds, email sends, smart lists, and nurture streams
Build and maintain targeted nurture programs by product, persona, and industry
Oversee webinar program execution from concept through promotion, delivery, and follow-up
Develop and manage segmentation strategy and database health to improve targeting and engagement
Create and execute A/B testing strategies across email and webinar channels (subject lines, timing, formats, etc.)
Monitor and report on program performance, including engagement, conversion, and pipeline influence
Ensure adherence to email deliverability and compliance best practices
Build and maintain a library of templates and scalable assets for reuse across regions

5–7 years of experience in B2B demand generation, with strong hands-on expertise in email marketing and webinars
Proven experience executing integrated, multi-channel campaigns that drive measurable pipeline impact
Strong proficiency in Marketo and Salesforce (required)
Experience with webinar platforms such as ON24, BrightTALK, or Zoom
Deep understanding of segmentation, lead lifecycle, and nurture strategies
Knowledge of email deliverability, anti-spam regulations, and best practices
Strong project management skills with the ability to manage multiple stakeholders and priorities across regions
Experience working in a global + regional (matrixed) environment is highly preferred
HTML and/or CMS (e.g., Drupal) experience is a plus

Senior Marketing Programs Manager, APAC

Key skills