Define and continuously sharpen ablefy's ICP, value proposition, competitive positioning, and messaging — across segments and markets.
Treat messaging as a hypothesis: define it, test it in real campaigns, measure conversion, iterate — not a one-time strategy exercise.
Build a structured test-and-learn cadence across channels: the right message, for the right ICP, in the right format, at the right funnel stage.
Own go-to-market strategy for new features, product launches, and market expansions.
Develop and maintain a clear competitive intelligence function.
Build and execute a demand generation strategy that delivers high-quality MQLs converting to SQLs — accountable for both MQL volume and MQL→SQL conversion rate.
Own outbound strategy, messaging, and sequence content (email, LinkedIn, Instagram DM): build data-driven cold outreach programs that warm leads before SDR contact; define lead list logic and targeting criteria in close collaboration with RevOps, who owns tooling and infrastructure (Clay, Apollo, Instantly).
Manage all paid marketing channels — Meta, Google Ads, LinkedIn — with clear CAC and pipeline contribution targets.
Own SEO and GEO optimization to drive sustainable inbound traffic and free trial registrations.
Work in tight alignment with Sales (AE, SDR) to ensure Marketing output directly fuels the revenue pipeline — shared definitions, shared metrics, no silos.
Build and maintain enablement materials for both Sales and CSM: messaging guides, competitive battlecards, segment-specific collateral, product adoption content, and campaign briefs that teams can activate immediately.
Own the MQL handoff process and attribution logic in collaboration with RevOps — ensure full-funnel visibility and eliminate lead claim ambiguity.
Act as the connective tissue between Product, CSM, and Sales: translate product updates into customer-facing narratives, internal briefings, and activation campaigns.
Partner with CSM to drive product adoption and expansion among existing customers — run targeted nurture campaigns, support upsell motions, and develop top-of-funnel materials that help CSMs grow their accounts.
Surface patterns from existing customer success stories to continuously sharpen ICP targeting, messaging, and positioning.
Develop and own ablefy's full events strategy across two dimensions: external events (industry conferences, creator economy summits, trade shows — sponsorships, speaking slots, hosted activations) and owned events (ablefy community meetups, seller days, creator summits, customer success events).
Build a repeatable event playbook — from selection criteria and budget allocation to pre-event outreach, on-site activation, and post-event follow-up in coordination with Sales and Customer Success.
Measure events with the same rigor as any other channel: track CAC, pipeline contribution, and retention impact per event.
Build and manage a content engine across website, blog, YouTube, Instagram, and other relevant channels — always anchored in ICP relevance and funnel impact.
Own the ablefy website — conversion optimization, messaging consistency, and ongoing development in collaboration with Product.
Develop thought leadership positioning in the creator economy and digital entrepreneur space.
Lead, develop, and grow a team of ~5–6 FTEs across performance marketing, content, SEO, and events.
Set clear goals, create development paths, and build a high-output, data-driven marketing culture.
Take real ownership — not just of your team's output, but of company-wide outcomes; own cross-functional product launches and campaigns end-to-end, coordinating across Sales, CSM, Product, and RevOps.
Lead by example — present and engaged in the office, approachable to your team and peers, and setting the standard for work ethic, accountability, and craft.
Work closely with RevOps on attribution, tracking, and Salesforce integration to ensure full-funnel visibility.
Requirements
7+ years of B2B SaaS, or Fintech marketing experience — with at least 3 years in a leadership role owning a team.
A strong commercial mindset: You have owned a revenue or pipeline number, not just a lead volume target — and you can show what you did to hit it as you have.
Strong product marketing foundation: you have defined and tested positioning and messaging in a competitive market — you know the difference between messaging that sounds good in a deck and messaging that converts in a channel.
A genuine test-and-learn mindset: you form hypotheses, design experiments, measure results, and change course based on data — not based on opinion or seniority.
Hands-on performance marketing experience (Meta, Google Ads, LinkedIn) with significant budget ownership.
Experience building or managing outbound automation programs (Clay, Apollo, HubSpot, Salesforce, Instantly or similar).
Strong SEO expertise — technical and content-driven; familiarity with GEO (Generative Engine Optimization) is a plus.
Analytical and data-driven: comfortable in Salesforce, GA4, and BI tools; able to build attribution models and make decisions based on data.
Fluent in German and English — both are essential for this role.
Experience in creator economy, digital education, marketplace, or PLG-driven products is a strong plus.
Tech Stack
Apollo
SQL
Benefits
Paid time off – 30 vacation days.
A competitive salary.
A personal training and development budget of €1,500 per year.
Responsibility and trust from day one.
Individual coaching and further training to support you in your development.
A free BVG ticket.
Employee discounts at numerous companies (e.g. at the gym or in online stores).
Pension program with company match up to 30% of employee contributions.
A culture of equity and inclusion where you are appreciated for the person you are.