Head of Marketing

Role Overview

• Define and continuously sharpen ablefy's ICP, value proposition, competitive positioning, and messaging — across segments and markets.
• Treat messaging as a hypothesis: define it, test it in real campaigns, measure conversion, iterate — not a one-time strategy exercise.
• Build a structured test-and-learn cadence across channels: the right message, for the right ICP, in the right format, at the right funnel stage.
• Own go-to-market strategy for new features, product launches, and market expansions.
• Develop and maintain a clear competitive intelligence function.
• Build and execute a demand generation strategy that delivers high-quality MQLs converting to SQLs — accountable for both MQL volume and MQL→SQL conversion rate.
• Own outbound strategy, messaging, and sequence content (email, LinkedIn, Instagram DM): build data-driven cold outreach programs that warm leads before SDR contact; define lead list logic and targeting criteria in close collaboration with RevOps, who owns tooling and infrastructure (Clay, Apollo, Instantly).
• Manage all paid marketing channels — Meta, Google Ads, LinkedIn — with clear CAC and pipeline contribution targets.
• Own SEO and GEO optimization to drive sustainable inbound traffic and free trial registrations.
• Work in tight alignment with Sales (AE, SDR) to ensure Marketing output directly fuels the revenue pipeline — shared definitions, shared metrics, no silos.
• Build and maintain enablement materials for both Sales and CSM: messaging guides, competitive battlecards, segment-specific collateral, product adoption content, and campaign briefs that teams can activate immediately.
• Own the MQL handoff process and attribution logic in collaboration with RevOps — ensure full-funnel visibility and eliminate lead claim ambiguity.
• Act as the connective tissue between Product, CSM, and Sales: translate product updates into customer-facing narratives, internal briefings, and activation campaigns.
• Partner with CSM to drive product adoption and expansion among existing customers — run targeted nurture campaigns, support upsell motions, and develop top-of-funnel materials that help CSMs grow their accounts.
• Surface patterns from existing customer success stories to continuously sharpen ICP targeting, messaging, and positioning.
• Develop and own ablefy's full events strategy across two dimensions: external events (industry conferences, creator economy summits, trade shows — sponsorships, speaking slots, hosted activations) and owned events (ablefy community meetups, seller days, creator summits, customer success events).
• Build a repeatable event playbook — from selection criteria and budget allocation to pre-event outreach, on-site activation, and post-event follow-up in coordination with Sales and Customer Success.
• Measure events with the same rigor as any other channel: track CAC, pipeline contribution, and retention impact per event.
• Build and manage a content engine across website, blog, YouTube, Instagram, and other relevant channels — always anchored in ICP relevance and funnel impact.
• Own the ablefy website — conversion optimization, messaging consistency, and ongoing development in collaboration with Product.
• Develop thought leadership positioning in the creator economy and digital entrepreneur space.
• Lead, develop, and grow a team of ~5–6 FTEs across performance marketing, content, SEO, and events.
• Set clear goals, create development paths, and build a high-output, data-driven marketing culture.
• Take real ownership — not just of your team's output, but of company-wide outcomes; own cross-functional product launches and campaigns end-to-end, coordinating across Sales, CSM, Product, and RevOps.
• Lead by example — present and engaged in the office, approachable to your team and peers, and setting the standard for work ethic, accountability, and craft.
• Work closely with RevOps on attribution, tracking, and Salesforce integration to ensure full-funnel visibility.

Requirements

• 7+ years of B2B SaaS, or Fintech marketing experience — with at least 3 years in a leadership role owning a team.
• A strong commercial mindset: You have owned a revenue or pipeline number, not just a lead volume target — and you can show what you did to hit it as you have.
• Strong product marketing foundation: you have defined and tested positioning and messaging in a competitive market — you know the difference between messaging that sounds good in a deck and messaging that converts in a channel.
• A genuine test-and-learn mindset: you form hypotheses, design experiments, measure results, and change course based on data — not based on opinion or seniority.
• Hands-on performance marketing experience (Meta, Google Ads, LinkedIn) with significant budget ownership.
• Experience building or managing outbound automation programs (Clay, Apollo, HubSpot, Salesforce, Instantly or similar).
• Strong SEO expertise — technical and content-driven; familiarity with GEO (Generative Engine Optimization) is a plus.
• Analytical and data-driven: comfortable in Salesforce, GA4, and BI tools; able to build attribution models and make decisions based on data.
• Fluent in German and English — both are essential for this role.
• Experience in creator economy, digital education, marketplace, or PLG-driven products is a strong plus.

Tech Stack

• Apollo
• SQL

Benefits

• Paid time off – 30 vacation days.
• A competitive salary.
• A personal training and development budget of €1,500 per year.
• Responsibility and trust from day one.
• Individual coaching and further training to support you in your development.
• A free BVG ticket.
• Employee discounts at numerous companies (e.g. at the gym or in online stores).
• Pension program with company match up to 30% of employee contributions.
• A culture of equity and inclusion where you are appreciated for the person you are.