Build and execute a scalable acquisition strategy focused on organic, community-led, and guerrilla initiatives within AI and developer ecosystems
Own the end-to-end acquisition of X new active users per month, ensuring sustainable DAU growth and conversion into paying users
Track and optimise the full acquisition funnel (traffic → activation → DAU → paid), improving CAC efficiency and unit economics
Grow product presence and engagement across social media, blogs, and niche dev/AI communities (Reddit, Discord, X/Twitter, YouTube, etc.) through organic content, community participation, and influencer collaborations
Manage outsourced promo content production (videos, reviews, product demos), ensuring quality and timely delivery
Own the marketing budget: allocate resources efficiently to maximise ROI without unnecessary burn
Collaborate closely with the product team to align acquisition efforts with onboarding, activation, and monetisation insights
Stay on top of trends in AI, developer tools, and AI-driven communities

3+ years of experience in growth marketing, with a track record of launching and scaling new tech products (IT, AI, or tech startups preferred)
Proven ability to drive user acquisition and growth through guerrilla, community-led, and organic strategies while efficiently managing lean budgets
Experience collaborating with influencers and creators in AI, developer, or tech niches, including sourcing, negotiating, and measuring impact
Familiarity with developer/AI communities (Reddit, Discord, X/Twitter, Telegram, etc.) and understanding of their dynamics
Ability to think strategically and execute hands-on — from sourcing contractors to launching campaigns
Strong analytical skills to track, optimise, and iterate acquisition funnels, ensuring acquisition KPIs
Genuine interest in AI, developer tools, and innovative tech products
Fluent English (minimum B2+) for influencer outreach, content creation, and international collaboration
Fluent Russian (minimum C1) for internal team communication

Competitive compensation (paid in EUR or USDT)
Full-time remote work (External Vendor contract)
High level of autonomy and full ownership of product marketing
Direct impact on product growth and a global audience
Access to modern AI tools
A strong, collaborative team that offers quick feedback and supports experimentation
Positive and friendly atmosphere

Growth Marketing Manager – AI Software

Key skills