Design and implement end-to-end workflows: from influencer sourcing to payments and performance analysis.
Establish clear communication processes between internal teams and external partners.
Develop mid
to long-term budget plans with accurate forecasting (reach, VIP/HNWI acquisition, cost efficiency).
Define and track KPIs (FTD, CPA, ROI) to measure channel performance.
Drive global strategy with focus on Tier 1 markets, LATAM, Canada, and Gulf region.
Identify and attract high-value crypto audiences (“crypto whales”) through relevant influencers.
Build and manage a strong portfolio of top influencers and streamers across Kick, Telegram, X, YouTube, and Twitch.
Lead negotiations with influencers and agencies to secure the best commercial terms.
Develop and launch high-impact creative campaigns leveraging brand assets (e.g., partnerships like Manchester United).
Optimize the full user journey from first touchpoint to registration, ensuring maximum conversion and minimal drop-off.

Experience in influencer marketing within competitive industries (iGaming, fintech, crypto, entertainment or sports)
Strong understanding of creator ecosystems across global markets
Ability to manage multi-market campaigns and lead complex execution end-to-end
Proven track record of delivering influencer programs tied to measurable business results
Strong negotiation skills and comfort working with agencies, talent managers and creators
Established network of agencies, talent managers and creators across key markets
Ability to work with AI-driven processes for scouting, content analysis and reporting
Proficiency with influencer and performance tools (CreatorIQ, Traackr, HypeAuditor, Appsflyer, GA, Tableau or similar)
Strong stakeholder management skills across teams and time zones
Comfortable working in a fast-paced, international environment with high expectations.

Influencer Marketing Manager

Key skills