Influencer Marketing Manager

Role Overview

• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers
• Develop standardised rate cards, creative briefs, and performance benchmarks for every tier
• Negotiate contracts and manage relationships with talent agencies, managers, and creators directly
• Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier
• Brief and quality-control content at scale while preserving authentic creator voice
• Architect and scale a 1,000+ creator affiliate programme on TikTok Shop
• Set commission structures, bonus incentives, and GMV targets that drive profitable growth
• Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding
• Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works
• Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices
• Design and run an always-on ambassador programme that turns genuine fans into brand advocates
• Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale
• Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term
• Create a self-serve creator portal with brand assets, briefs, and affiliate tools
• Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns
• Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification
• Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments
• Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification
• Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools
• Build reporting dashboards and weekly performance reviews for leadership

Requirements

• 4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership role
• Proven experience managing eight-figure influencer/creator budgets with measurable ROI
• Deep TikTok Shop fluency — you've built or scaled an affiliate programme and understand GMV economics
• Experience working with athlete or celebrity talent and their management teams
• Strong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metrics
• Track record in DTC / subscription commerce , ideally in health, wellness, sports nutrition, or beauty
• Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)
• Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alike
• Builder mentality — you've hired teams, set up processes from scratch, and thrive in fast-moving environments
• Active, fluent daily AI tool usage is mandatory, not optional.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities