Senior Paid Media, Performance Marketing

Role Overview

• Take full ownership and run point on all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
• Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting.
• Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
• Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.
• Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
• Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
• Monitor trends, track engagement, and adjust content and posting strategies as needed.
• Handle customer interactions and feedback on social media to maintain a positive brand image.
• Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups.
• Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
• Generate actionable reports and insights to optimise campaigns and support decision-making.
• Execute data-driven A/B tests and adjust campaigns based on performance insights.
• Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.

Requirements

• At least 3-4 years of experience in performance marketing, social media management or digital marketing
• Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
• Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
• Strong creative, strategic, and analytical skills to translate insight into action
• Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
• Collaborative mindset, comfortable working with internal teams and external partners

Tech Stack

• WordPress

Benefits

• Work directly with an established leader and mentors who can help develop you and your career
• A working environment that respects you and invests in you
• A dynamic working environment that will constantly engage and challenge you
• Opportunity to be part of a growth story