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Senior Paid Media, Performance Marketing at EDGE | JobVerse
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Senior Paid Media, Performance Marketing
EDGE
Remote
Website
LinkedIn
Senior Paid Media, Performance Marketing
Singapore
Full Time
2 weeks ago
$4,000 - $6,000 MYR
Visa Sponsorship
Apply Now
Key skills
WordPress
CRM
A/B Testing
Time Management
About this role
Role Overview
Take full ownership and run point on all digital performance marketing efforts.
Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting.
Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.
Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
Monitor trends, track engagement, and adjust content and posting strategies as needed.
Handle customer interactions and feedback on social media to maintain a positive brand image.
Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups.
Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
Generate actionable reports and insights to optimise campaigns and support decision-making.
Execute data-driven A/B tests and adjust campaigns based on performance insights.
Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.
Requirements
At least 3-4 years of experience in performance marketing, social media management or digital marketing
Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
Strong creative, strategic, and analytical skills to translate insight into action
Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
Collaborative mindset, comfortable working with internal teams and external partners
Tech Stack
WordPress
Benefits
Work directly with an established leader and mentors who can help develop you and your career
A working environment that respects you and invests in you
A dynamic working environment that will constantly engage and challenge you
Opportunity to be part of a growth story
Apply Now
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