Act as a trusted business partner to clients — providing strategic communications counsel that aligns with business objectives and drives competitive differentiation.
Develop and execute IMC strategies leveraging owned, earned, and paid media channels.
Build and nurture strong relationships with journalists and editors, content creators, and analysts.
Champion the agency’s reputation and culture by embodying leadership, creativity, and strategic excellence across markets.
Support multiple client accounts and regional projects, ensuring profitability, quality of service, and award-worthy outcomes.
Support senior team members in client engagement and project planning, contributing ideas to strengthen campaign outcomes.
Build and maintain client relationships (including C-suite), assisting in communications with senior stakeholders where appropriate.
Anticipate challenges, identify opportunities, and proactively shape strategies that advance both client and agency goals.
Contribute to new business efforts by supporting pitch decks, and presentations with insights.
Participate in developing and applying Hoffman Agency (HA) products and methodologies for regional replication.
Contribute to agency growth initiatives such as off-sites, “lunch bucket” presentations, and cross-regional knowledge sharing.

Bachelor's degree in Communications, Public Relations, Marketing, or related field; postgraduate or MBA qualification is a plus
3 – 5 years of experience in public relations, integrated communications, or marketing — preferably within an agency environment
Experience supporting regional or multi-market client accounts with measurable business impact
Understanding of the technology, B2B, or digital ecosystem — able to connect insights across industries such as IoT, semiconductors, or supply chain
Strong strategic planning skills with the ability to translate client business goals into compelling communication campaigns
Demonstrated expertise in media relations, storytelling, and stakeholder engagement at senior and C-suite levels
Hands-on experience managing cross-functional teams and mentoring mid-level leaders to success
Solid grasp of digital and social media trends, analytics, and integration of owned, earned, and paid channels
Excellent presentation, writing, and client consulting skills — persuasive, articulate, and confident under pressure
Entrepreneurial mindset with commercial acumen; able to balance creative innovation with business profitability
Comfortable operating in fast-paced, multicultural, and matrix environments across APAC or global markets.

Senior Account Executive

Key skills