eCommerce and Marketing Assistant

Role Overview

• Manage Customer Care Inbox and respond using brand approved messaging.
• Respond to customer enquiries using pre-written brand scripts and in collaboration with Directors or Business Managers.
• Update email lists from Shopify orders or in-store sign-ups (Retail Express IMS)
• Build and schedule campaign emails e.g. EOFY Sale, or Shop n Sip invites
• Segment database (i.e. locals, online-only, VIPs)
• Track results (opens, clicks, conversions)
• Assist in the setup and integration of Klaviyo (or similar CRM) with Shopify and Retail Express
• Help design automated flows (Welcome, PostPurchase, VIP Re-engagement) once implemented
• Document setup steps, campaign structures, and maintenance procedures as SOPs
• Scheduling posts & stories of approved captions and visuals.
• Video clipping & formatting reels for size/aspect ratio (square, story, reel).
• Community engagement: responding to comments or DMs with pre-approved scripts
• Reporting: Weekly Social Media Planner Maintenance (Excel). Weekly insights on reach, engagement, and trending posts.
• Ad Management Support (Meta): Uploading creative assets and captions into Meta Ads Manager. Monitoring budget pacing and performance. Exporting weekly campaign results. Setting up UTM tracking and pixel checks.
• Document step-by-step posting and reporting processes for SOP creation
• Invoice entry including detailed product entry into Retail Express IMS (POS)
• Purchase Order Management including maintenance of PO Manager Listing in MS Excel
• Actioning Stock Adjustments and Stock Adjustments Tracker Updated for stock variances
• Ensure accurate and complete data records for all inventory items across Retail Express IMS and Shopify.
• Data Entry Procedure Preparation and Maintenance
• Product uploads: formatting descriptions, resizing photos, tagging, setting variants, SEO titles, metafields, etc.
• Inventory & price updates: syncing new collections across online and POS systems.
• Collection management: creating and sorting “New Arrivals,” “Best Sellers” etc.
• Online merchandising: aligning product order, colour swatches, cross-selling sets (Pants + matching Top).
• Error checking: catching broken links, duplicate listings, or image mismatches. Quality check all Policies and Blogs.
• Theme management: Changes to page lay-out and menu bars in Shopify. Activating in-theme functionality aligned with the branding.
• Use Canva or Photoshop to apply your logo, fonts, and overlays
• Design “New Arrivals” tiles, event posters, and digital banners
• Prepare lookbook PDFs
• Reformat in-store event signage or window promo graphics
• Basic IT support for HQ and Store-staff (level 1 troubleshooting).
• Organising Directors Mailboxes and prioritising responses.
• Managing Directors’ calendars, including buying trips.
• New system testing and roll-outs
• Weekly Sales Reports across stores (POS and Shopify)
• Monthly Supplier Reporting
• Stock-on-hand reports and slow-mover alerts.
• HQ and In-store Procedure Maintenance with inputs from on-shore team
• Process Improvements
• Expense Entry and Analysis Support using Xero
• Travel Planning and Booking Support
• Maintenance of Event Checklists
• Procedure Preparation e.g. Fashion Parade Procedures
• Other general admin tasks

Requirements

• Minimum 4+ years of relevant experience in eCommerce and marketing support.
• Strong Shopify experience, including product management, inventory, and integrations.
• Proficient in email marketing platforms (experience with Klaviyo).
• Proficient in Microsoft Excel and Google Sheets.
• Competent in social media platforms and Meta Ads Manager operations.
• Competent in Canva for simple design tasks.
• Excellent organizational skills and attention to detail.
• Strong communication skills and ability to manage multiple priorities.
• Previous experience with SOP documentation and administrative support.
• Comfortable coordinating international travel and supplier communications.
• Self driven and ability to work independently.