Key skills
CommunicationSales
About this role
Role Overview
- Plan and execute marketing and sales events that generate leads and contribute to organizational revenue goals
- Design event experiences for a variety of audiences, including clients, prospects, vertical industries, and partners
- Collaborate with team members and internal stakeholders to evaluate event sponsorship opportunities
- Develop attendee acquisition strategies for in-person and digital events, both large and small in scale
- Coordinate event communication to event staff, stakeholders, and attendees
- Lead an annual multi-day conference with end-to-end planning, coordination, measurement, and ROI
- Provide direction, coordination, and support to onsite team members, either in-person or remotely
- Build event playbooks to provide consistent delivery and execution of logistics and best practices
- Conduct pre-show planning and post-show meetings to ensure successful outcomes and experiences
- Track and report on event results to stakeholders, identifying what worked and opportunities for improvement
- Establish and manage annual event budget and budgets for individual events
- Negotiate vendor contracts to secure the best possible pricing for event services
- Build strong working relationships with internal stakeholders, partners, vendors, and industry speakers
Requirements
- 5+ years of event management or related role, ideally at a B2B company
- Reading, writing, and speaking fluency in the English language is a MUST-HAVE
- Experience organizing and coordinating multiple events simultaneously
- Experience with managing an event budget
- Bachelor’s degree in marketing, communications, or related equivalent experience
- Ability to excel in moments of ambiguity and make decisions without direction
- Demonstrate technical aptitude related to event management technology, systems and platforms
- Ability to excite cross-functional teams about working with you and feel great about their involvement
- Ability and excitement to travel for trade shows and events. Employee is required to travel to business and customer locations, locally and/or internationally, up to 20%.