Entertainment Partnerships Manager

Role Overview

• Lead the development, pitching, negotiation, execution, and reporting of innovative entertainment partnerships that align with business objectives, ensuring best-in-class delivery across experiential activations, social and digital content campaigns, ad placements, talent booking, influencer marketing, and more.
• Develop and oversee go-to-market (GTM) strategies and 360-degree marketing plans for partnerships, from briefing and KPI setting to execution and final recap, while providing clear, strategic direction to internal and external partners.
• Scale partnership activations nationally, managing risks, tracking progress, and making trade-offs to meet business objectives, while establishing and presenting KPIs and performance metrics to leadership.
• Manage and reconcile partnership budgets (exceeding $1M), ensuring efficient resource allocation, ROI optimization, and alignment with the annual financial plan.
• Drive cross-functional alignment by collaborating with stakeholders and external agencies to develop and implement strategic initiatives, ensuring objectives, deliverables, and operational considerations are met while securing leadership buy-in.
• Oversee day-to-day operations, budgeting, and performance reporting for external agencies, using data-driven insights to optimize results and inform decision-making.
• Confidently manage blockers in the campaign process, solving problems and translating complex strategies into impactful marketing that aligns with company messaging.
• Deliver comprehensive pre
• and post-program reports to leadership, highlighting partnership performance, impact, and key insights to inform future strategies and strategic planning.

Requirements

• Bachelor's degree
• MBA preferred
• 6+ years of experience in partnerships, strategic, or go-to-market roles, preferably within high-growth technology, media, or entertainment companies.
• Proven ability to manage large-scale partnerships from initial planning through execution, ensuring alignment with business objectives.
• Strong interpersonal and negotiation skills for building effective relationships with internal stakeholders and external partners.
• Experience managing large budgets and evaluating financial performance.
• Ability to thrive under pressure, meet deadlines, and manage multiple projects simultaneously while maintaining a high level of organization.
• Experience in contract negotiations and understanding legal aspects of partnerships.
• Expertise in writing and developing a Marketing Project Brief, ensuring all aspects of a project are outlined and specified.
• Background in entertainment, media, or technology industries is highly desirable.
• Exceptional communication skills to effectively present ideas to both technical and non-technical audiences.
• Data-driven mindset with the capability to translate insights into actionable strategies for partnership success.
• Creative problem-solving abilities to navigate challenges and identify strategic solutions that drive engagement.