Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.
Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments.
Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.
Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion.
Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience.
Leverage AI and advanced martech to improve growth, efficiency, and personalization.
Use customer data and insights to drive strategy, optimize performance, and inform recommendations.
Track, analyze and report on campaign performance, identifying trends and improvement opportunities.
Lead research initiatives including message testing, naming, offer placement, and comprehension studies.
Act as SME for retail and home services, marketing research and competitive analysis.
Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.
Ensure compliance, brand consistency, and accuracy across all deliverables.
Align lifecycle and renewal marketing programs with broader business objectives

Bachelor’s degree in Marketing, Business Administration, Product Management, or related field
Home Warranty or home services industry experience.
A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution.
Demonstrated success in driving renewal conversion and retention performance
Experience in working in a matrixed, fast-paced, dynamic environment.
Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.

Home Warranty Marketing Manager

Key skills