Lead and develop the marketing team, providing continuous feedback, clear prioritization and technical growth;
Lead performance and growth strategy in a SaaS context, aligning brand positioning, business objectives and funnel metrics;
Plan, execute and monitor marketing strategies focused on growth, acquisition, engagement and retention;
Run the full experimentation cycle: hypothesis definition, prioritization, test execution (A/B, CRO, personalizations) and results analysis;
Manage the marketing funnel (top, middle and bottom), focusing on MQLs, SQLs, CAC, LTV and ROI;
Plan, execute and optimize campaigns across paid and organic channels, evaluating efficiency, impact and ROI;
Collaborate with Sales, Product, Customer Success and Performance teams to ensure alignment of messaging, positioning and goals;
Support product marketing strategies, including positioning, value proposition and launches;
Ensure consistency of the Saipos brand across all touchpoints;
Monitor metrics and KPIs, turning data into analyses, learnings and data-driven action plans;
Act as the technical lead for the media and performance team, guiding best practices and investment prioritization;
Structure and maintain documentation of processes, tests, learnings and playbooks;
Manage vendors, partners and marketing tools;
Ensure alignment of priorities and the initiative calendar;
Monitor the competitive landscape, trends and market movements that impact the growth strategy.

+7 years of prior experience in marketing at technology and/or SaaS companies, and at least 3 years of people management experience;
Bachelor's degree in Business Administration, Marketing, Advertising or Journalism, or related fields;
Knowledge of digital marketing, inbound marketing, paid media, SEO, CRM and marketing automation;
Proven experience with performance marketing and/or growth;
Prior experience at B2B or technology companies;
Solid knowledge of metrics, funnels and testing methodologies;
Familiarity with tools such as RD Station, HubSpot, Google Analytics (GA4), Meta Ads, Google Ads or similar; Looker or equivalents;
Analytical ability for data-driven decision making within a business context;
Good communication, organization and prioritization skills;
Collaborative mindset, business vision and results orientation;
Test-and-learn mentality, fast learning and continuous improvement;
Degree in Marketing, Communications, Technology or related areas (diverse backgrounds with strong analytical experience are also welcome);
Availability to work onsite 3x per week in São Leopoldo/RS.

PJ contract with 30 days of paid rest
Health insurance with the monthly fee 100% paid by the company (for PJ after 6 months)
Dental plan (for PJ after 6 months)
Life insurance
Day off during your birthday month
Discount on Gympass
Commuting allowance of R$22.00 per day
No dress code — be yourself!
Extended maternity and paternity leave

Marketing Coordinator – Performance & Growth

Key skills