Coordinate the analysts’ team in planning, executing and monitoring product-focused marketing campaigns
Lead 360° marketing strategies, integrating product and service communications with a results orientation
Plan, implement and oversee marketing campaigns in partnership with internal teams and external vendors, ensuring deadlines and budgets are met
Define, monitor and analyze KPIs, metrics and performance indicators for marketing activities to guide strategic decisions
Produce management reports and executive presentations with data and results from the area’s initiatives
Serve as an interface between internal areas (sales, digital, PR, events) and external vendors, including agencies
Manage relationships with vendors and agencies, ensuring quality, deadlines and alignment with company guidelines
Administer the marketing budget, ensuring efficient use of resources and return on investment
Mentor, develop and engage the team through continuous feedback, performance monitoring and professional development
Monitor market trends and innovations, especially in the insurance sector, identifying opportunities to strengthen the brand and products

Bachelor’s degree in Marketing, Business Administration, Advertising or related fields
Postgraduate studies in Marketing, Product Marketing, Advertising or related areas is a plus
Intermediate English
Previous experience in strategic marketing and 360° marketing
Experience in data analysis, performance indicators and marketing metrics
Experience leading teams and managing requests involving multiple stakeholders
Knowledge of data analysis tools, marketing metrics and Microsoft Office suite

Marketing Coordinator, Product

Key skills