Senior Social Media Manager

Role Overview

• Own and evolve Upwork’s social media strategy
• Define how social drives discovery, relevance, and credibility
• Lead, coach, and develop an established team
• Establish clear goals, performance expectations, and development plans
• Build a test-and-learn culture
• Ensure social content is creatively strong, culturally relevant, platform-native, and performance-minded
• Partner closely with Brand, Content, Communications, SEO, Influencer Marketing, and Paid Media teams

Requirements

• 8+ years leading organic social at scale (brand or agency)
• Strong creative and editorial judgment with a performance mindset
• Deep understanding of social platforms and formats
• Proven senior-level ownership and execution
• Exceptional written communication skills
• People leadership experience
• Experience managing budgets and external partners
• Comfort operating in ambiguity and using modern tools

Benefits

• Upwork is an Equal Opportunity Employer committed to recruiting and retaining a diverse and inclusive workforce.
• Please note that a criminal background check may be required once a conditional job offer is made.
• Qualified applicants with arrest or conviction records will be considered in accordance with applicable law.