Leads the end-to-end marketing communications strategy for the Canola crop protection portfolio
Ensures nuanced, coordinated storytelling across seed and crop protection portfolios
Establishes social strategy, engagement standards that evoke trust, and listening practices that guide best practice across the MarCom team
Strengthens integrated seed and CP narratives and ensures marketing programs remain aligned with commercial priorities
Partners with crop, brand, and xarvio® managers to support development of integrated crop and brand plans
Aligns agency requirements, timelines, and expectations early in the planning process
Leads the development, coordination, and execution of crop and brand marketing communications plans
Acts as the primary point of contact between BASF and the Agency of Record for crop, brand, and cross-crop campaigns
Collaborates closely with MarCom team members to align cross-crop, crop, and brand campaigns under a holistic customer journey
Maintains and manages an integrated campaign calendar to avoid overlapping, ensure prioritization, and support coordinated execution
Serves as the BASF brand advocate by ensuring all content is aligning with brand standards, positioning, and platform strategy across channels
Manages overall budgets for brand, crop, and cross-crop initiatives, while forecasting spend accurately and tracking performance monthly

A Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Agriculture, or a related field, or bringing equivalent experience
Minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial roles
At least 3 years of experience in the agriculture industry, with an understanding of grower and retail customers in Canada as a preference
Experience in social media strategy, community engagement, and managing reputation, issues, or sensitive topics
Experience in social media strategy, publishing, moderation, social listening, insight generation, and paid digital marketing activities.
Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders
Knowledge of digital integrated farming platforms such as FieldView and xarvio®, while building knowledge of the crop protection and seed industry and its customers
Strong judgment, responsiveness, and brand stewardship while managing multiple budgets with forecasting and tracking
Experience in social publishing, management, listening, and analytics platforms (e.g., Sprout Social, Hootsuite, Meltwater) and working proficiently with Microsoft Office Suite.

From competitive health and insurance plans to robust retirement benefits that include company-matching contributions
Engaging learning and development opportunities to help you make the most of your talents and your role

Marcom Manager – Canola CP, Social Media

Key skills