Social Media Manager

Role Overview

• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms
• Expand reach and improve follower growth and engagement rate across platforms
• Optimize posting cadence, formats, and timing based on performance
• Test and scale platform-native formats (short-form video, clips, threads, carousels)
• Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership
• Repurpose long-form content into concise, high-impact social assets
• Collaborate with Demand Gen to support campaign amplification organically (without owning paid)
• Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners
• Coordinate organic influencer participation in content, campaigns, and events
• Track influencer impact based on reach, engagement, and audience relevance
• Actively monitor and engage with comments, mentions, DMs, and industry conversations
• Foster meaningful interaction with customers, prospects, partners, and peers
• Escalate insights, feedback, and emerging themes to internal teams
• Help shape an authentic, credible brand presence through consistent engagement
• Partner with thought leaders to create posts aligned with brand voice
• Activate employees with social content around key campaigns, moments, and narratives
• Create and curate share-ready content that empowers employees to authentically amplify company stories
• Develop scalable processes, prioritizing key moments for thought leader and employee activation
• Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks
• Analyze which topics, formats, and voices resonate most with B2B audiences
• Share insights and recommendations to continuously improve performance

Requirements

• 3–6 years of experience managing organic social media for a B2B brand (SaaS or technology preferred)
• Proven ability to grow followers and engagement organically
• Hands-on experience with LinkedIn, YouTube, and X in a professional or industry context
• Experience working with influencers, creators, or external industry voices
• Strong copywriting skills and a sharp understanding of B2B tone and credibility
• Comfort balancing creativity with performance data
• Experience supporting thought leadership or executive social presence
• Familiarity with social analytics and scheduling tools
• Experience promoting webinars, podcasts, or video series organically
• Understanding of how social supports longer B2B buying cycle

Benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits through our medical plans
• Additional supplemental health benefits offered to you and your family
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave for birthing and non-birthing parents
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment