Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift.
Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability.
Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
Cross-collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals.
Content library management: Co-manage content library via third-party tool.
Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.

Experience: 3+ years of content/communications experience marketing technology solutions to large enterprises.
Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools.
Experience with AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
High degree of responsibility and follow-through.
Able to prioritize and juggle multiple projects and coordinate with stakeholders.

Content Specialist

Key skills