Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift.
Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability.
Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
Cross-collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals.
Content library management: Co-manage content library via third-party tool.
Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.
Requirements
Experience: 3+ years of content/communications experience marketing technology solutions to large enterprises.
Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools.
Experience with AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
High degree of responsibility and follow-through.
Able to prioritize and juggle multiple projects and coordinate with stakeholders.
Tech Stack
Cyber Security
Benefits
401(k) with Employer Contribution
Health, Vision, and Dental Insurance
Health Savings Account (HSA) available with Employer Contribution
Employer Paid Life, Short-term, and Long-term Disability Insurance
Generous PTO Plan and 16 paid holidays per year
Retirement Savings Plan with Employer Contribution
Employer Provided Private Health Insurance and Healthcare Cashplan
Employer Paid Life Insurance and Income Replacement
Generous Holiday Plan and 14 paid holidays per year