Lead the strategic marketing efforts to support the successful launch of new product solutions
Develop comprehensive launch strategies and marketing materials
Collaborate with product and go-to-market teams to define target market segments
Work close with the Customer Marketing leader for seamless product transition
Use market insights to develop compelling product positioning and value propositions
Drive execution of comprehensive marketing plans aligning with business objectives
Foster relationships with cross-functional teams and measure success through key performance indicators

Minimum of eight (8) years of progressive marketing experience
A bachelor's degree in marketing, Business, or a related field is preferred; an advanced degree or veterinary background is a plus
Proven experience in developing and implementing marketing strategies
Demonstrated success in leading teams and managing complex projects
Ability to communicate effectively in oral and written forms
Strong project management and prioritization skills
Strong computer skills including Microsoft Office Word, Excel, Smartsheet, and Power Point
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Director – Launch Products Marketing

Key skills