Senior SEO Consultant

Role Overview

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager
• as it relates to their products, industry and larger business goals.
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first
• and third-party data sources.
• This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning
• including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities
• such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
• Audit brands external digital footprint to improve overall brand presentation.
• Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
• Identify new and emerging opportunities in search, best practices, and industry updates.
• Develop insights and actions based on qualitative and quantitative data analysis.

Requirements

• Proven SEO experience, 4-6 years
• Subject matter expert understanding of technical and content elements that impact organic search performance rankings
• Proficient in identifying issues and areas of improvement with SEO performance
• Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
• Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO
• Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
• Previous experience working across multiple brands or enterprise websites highly desired
• Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Excellent communication skills (verbal and written)

Benefits

• Competitive benefits plans
• Retirement savings plans (401K) and vacation programs
• An environment that encourages networking and collaboration across clients and other functions of the businesses
• Active engagement with expert internal team members to improve skill sets and career development