Define and execute a unified marketing and branding strategy across all divisions, aligned to an agreed-upon marketing checklist and roadmap.
Serve as the creative steward of the brand, ensuring consistency, differentiation, and storytelling excellence across digital, experiential, and physical touchpoints.
Plan and execute trade shows, events, and experiential marketing—from booth strategy and creative to swag, surveys, and post-event follow-ups.
Design and scale referral and loyalty programs that turn candidates, employees, and partners into brand advocates.
Establish scalable processes to generate and manage reviews across industry platforms.
Elevate social media branding and engagement across Google, Indeed, Glassdoor, LinkedIn, Instagram & FB, and emerging channels—tying brand activity directly to awareness and growth
Design and scale AI-driven and automated marketing workflows across the funnel—from first website visit to recruiter connection, job alerts, and ongoing engagement.
Architect smart capture and conversion experiences (web, email, SMS, chat, live agents) that reduce friction and increase candidate and client engagement.
Evaluate, recommend, and implement modern MarTech, AI tools, and automation platforms, keeping Cynet at the forefront of marketing innovation.
Build automated employee and candidate feedback loops (post-onboarding surveys, sentiment tracking) and turn insights into action.
Build/Buy automation AI-driven drip and lifecycle marketing programs to support recruiters, sales teams
Own the digital experience across our website and career platforms, driving organic traffic, lead generation, and measurable growth.
Lead data-driven demand gen and lead gen—testing, learning, and continuously improving conversion
Requirements
Bachelor’s degree or equivalency in work experience or education
10+ years of experience as a subject leader & 5+ years in the services/staffing industry
High level of experience in Marketing Automation, Lead Gen/Lead Scoring, Analytics, PPC Campaigns, SMS/Push/Email Marketing, SEO, WordPress, HubSpot, Clay, Klaviyo, and other MarTech platforms
Tech-savvy, data-driven, and analytical approach to problem-solving & improving processes using automation