Key skills
GoRSaaSLeadershipSales
About this role
Role Overview
- Define and execute GTM strategies to drive awareness, demand, and adoption
- Craft positioning and messaging for BD, Licensing, and S&E teams
- Lead product launches and integrated campaigns
- Align with Sales and Product on personas, buyer journeys, and value props
- Use market and customer insights to guide strategy
- Own strategy for key industry events (BIO, Biotech Showcase, partnering)
- Manage booth presence, speaking ops, and networking initiatives
- Create high-impact collateral and demos; drive post-event pipeline conversion
- Build multi-channel campaigns (email, digital, ABM) to generate qualified leads
- Develop case studies, ROI stories, and sales enablement tools
- Collaborate with design for clear, engaging marketing assets
- Ensure brand consistency and thought leadership across all touchpoints
- Equip Sales to articulate value and close deals
- Maintain competitive intelligence and customer insights
- Train teams on messaging, positioning, and new releases
- Track performance and optimize GTM effectiveness
Requirements
- 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
- Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
- Proven track record developing and executing successful go-to-market strategies and product launches
- Strong understanding of complex, technical products and ability to translate features into business value
- Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
- Experience with conference planning, event marketing, and field marketing strategies
Benefits
- Competitive salary
- Performance bonus
- Equity