National Channel Sales Manager

Role Overview

• Serve as the primary point of contact for assigned national reseller partners, owning the overall partner relationship and performance in North America.
• Develop and maintain strong, executive-level and field-level relationships within partner organizations.
• Drive joint business planning with partners, including revenue targets, pipeline goals, and go-to-market initiatives.
• Conduct regular business reviews to evaluate performance, identify growth opportunities, and align on strategic priorities.
• Act as an internal advocate for assigned partners, ensuring alignment across sales, marketing, and product teams.
• Execute channel sales strategies focused on expanding pipeline, accelerating deal velocity, and increasing win rates with assigned partners.
• Work closely with Everbridge field sales teams to position partners effectively within active opportunities.
• Influence partner sales motions to prioritize Everbridge solutions within their portfolios.
• Track and manage partner-driven pipeline to ensure coverage of 3X assigned quota.
• Enable partner sales, technical, and leadership teams on Everbridge solutions, value propositions, and competitive differentiation.
• Ensure partners have access to the tools, training, and resources required to successfully position and sell Everbridge offerings.
• Support partner onboarding for new seller cohorts.
• Collaborate with marketing and partner teams to develop and execute joint demand-generation and go-to-market programs.
• Support partner-led campaigns, events, and initiatives to increase awareness and pipeline generation.
• Maintain awareness of industry trends, competitive dynamics, and partner business priorities.
• Provide actionable feedback to internal stakeholders on market conditions, partner insights, and customer needs.
• Ensure partner engagement and sales activities align with Everbridge policies and compliance requirements.
• Maintain accurate partner opportunity tracking and forecasting in CRM systems.
• Prepare and deliver regular performance updates, forecasts, and insights to senior leadership.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 5+ years of experience in channel sales, partner management, or business development, preferably with national reseller partners.
• Proven success driving revenue growth and achieving quota through indirect sales models.
• Strong ability to manage complex partner relationships and influence without direct authority.
• Demonstrated experience working with National resellers, or strategic channel partners.
• Ability to clearly articulate the value and role of each partner to Everbridge sales teams.
• Excellent communication, presentation, and relationship-building skills.
• Strong analytical skills with the ability to assess pipeline, performance metrics, and market trends.
• Self-directed, results-oriented, and comfortable working cross-functionally.
• Must be willing to travel up to 50% to engage partners.
• Proficiency with CRM systems and Microsoft Office Suite.

Benefits

• healthcare
• dental
• parental planning
• mental health benefits
• disability income benefits
• life and AD&D insurance
• 401(k) plan and match
• paid time off
• fitness reimbursements