Own GTM planning across universities and education consortiums driving net-new and expansion opportunities
Build long-term relationships with university and Office of Education decision-makers, including leadership, faculty, IT, and educator communities
Position Adobe’s Creativity and Productivity platforms, including responsible GenAI with Firefly, through outcomes-based selling and education-specific use cases
Co-sell with distributors, resellers, and partners through joint planning, enablement, and deal execution
Partner cross-functionally to drive onboarding, adoption, renewals, and footprint expansion while reducing churn

15+ years of GTM and/or sales experience in software/SaaS, IT, or EdTech
Practical knowledge Higher Education market, including procurement cycles, budgeting patterns, and customer decision dynamics
Proven ability to run structured discovery, articulate business value, and support sales leaders in complex, multi-stakeholder deals
Experience collaborating with channel partners (distributors/resellers/SIs) and driving outcomes through a partner ecosystem
Excellent communication skills; comfortable presenting to senior leaders and account decision makers
Data-driven approach; able to interpret pipeline/usage data to drive prioritization and decision-making
Ownership, curiosity, and resilience in a dynamic market; strong collaboration skills and a customer-first approach
Bachelor's degree (or equivalent experience); Master’s degree preferred

Senior Director, GTM – Education, Higher Ed

Key skills