Product Marketing (Oil & Gas experience)

IMDEX is a company focused on delivering integrated solutions in the oil and gas sector. They are seeking a Product Marketing professional to develop go-to-market strategies, manage product launches, and create cohesive messaging across various channels.

Responsibilities:

• Develop and own the go-to-market strategy for integrated solutions spanning multiple product verticals
• Define clear solution-level narratives that connect products into cohesive customer stories
• Build solution playbooks outlining problems, value propositions, use cases, competitive differentiation, and proof points
• Travel globally as required to support strategy execution
• Own solution-level positioning and messaging to ensure clarity, differentiation, and consistency
• Create and maintain messaging frameworks, value propositions, and elevator pitches
• Provide direction and review for customer-facing materials including web content, sales decks, one-pagers, campaigns, and event messaging
• Ensure consistent messaging across web, email, sales collateral, events, and partner channels
• Lead end-to-end product and solution launch planning and execution
• Translate product roadmaps into market-ready narratives
• Align Sales and Customer Success teams with enablement materials and launch training
• Track launch performance across adoption, usage, pipeline creation, and revenue impact
• Act as the central lead for integrated, multi-channel solution campaigns
• Define campaign objectives, ICPs, key messaging, offers, and channel mix (web, email, paid, social, events)
• Coordinate with Growth, Digital, and Content teams to ensure timely execution
• Monitor performance metrics and optimize based on data-driven insights
• Design lifecycle programs across awareness, evaluation, onboarding, expansion, and cross-sell stages
• Develop stage-specific messaging and nurture flows
• Partner with Marketing Operations to test, measure, and optimize engagement and conversion
• Align content roadmap with solution narratives and GTM priorities
• Co-create high-value assets such as: Solution briefs, Use case guides, Battlecards, Demos, Webinars, Thought leadership content
• Ensure all content clearly communicates business outcomes and customer proof

Requirements:

• Minimum 5 years of marketing experience including content and digital execution
• Proven B2B product marketing experience in complex, multi-product or platform environments
• Demonstrated ability to build integrated, solution-level narratives
• Strong strategic thinking combined with hands-on campaign and launch execution
• Excellent written and verbal communication skills, with the ability to translate technical concepts into business value
• Experience working cross-functionally with Product, Sales, Customer Success, and Partners
• Experience using modern marketing tools, analytics platforms, and AI to inform decisions
• Strong organizational skills and ability to manage competing priorities
• Experience leading initiatives across teams without direct authority
• Experience in the energy sector, preferably upstream oil and gas
• Experience managing multiple concurrent projects
• Experience with Salesforce Marketing Cloud
• Experience working in a global organization with matrixed reporting structures