Senior Lifecycle Marketing Specialist

Role Overview

• Design and execute targeted nurture and trial engagement campaigns that accelerate prospect movement through evaluation, shortening sales cycles and increasing trial conversion rates
• Own the end-to-end marketing customer journey from onboarding through expansion and renewal, orchestrating coordinated touchpoints across Customer Success, Product Marketing, and Regional Marketing, to develop and align the overall customer experience
• Optimize retention and maximize lifetime value by identifying at-risk segments and designing proactive engagement interventions in coordination with Customer Success support efforts
• Develop multi-persona communication strategies that reflect the distinct decision-making and usage patterns of teachers, administrators, and district leaders—ensuring every lifecycle touchpoint resonates with its intended audience
• Design and execute omni-channel lifecycle campaigns (email, paid media, in-app, direct mail) with persona-specific messaging that addresses distinct priorities of teachers, administrators, and IT stakeholders; develop and optimize automated nurture flows using marketing automation platforms
• Establish and own comprehensive lifecycle dashboards that track feature activation, engagement velocity, time-to-value, expansion revenue, renewal rates, and NRR; identify patterns in customer success, at-risk segments, and expansion opportunities
• Lead strategy sessions and ongoing alignment with Product, Product Marketing, Customer Success, Regional Marketing, and Sales to ensure lifecycle initiatives support business goals and create seamless customer experiences.
• Write and design engaging content for email and in-app channels, maintaining brand voice and consistency.

Requirements

• 4+ years in marketing campaign development, lifecycle, retention, CRM, or customer marketing roles, ideally with at least 2+ years focused on B2B SaaS or educational/mission-driven software
• Demonstrated experience designing and executing multi-channel lifecycle campaigns that drive measurable impact on user activation, engagement, retention, and expansion metrics
• Proven expertise with marketing automation platforms such as HubSpot, Pendo, Marketo, Pardot, or Iterable, including segmentation, personalization, journey design, and campaign optimization
• Exceptional analytical skills and ability to partner with internal data teams
• Experience leading A/B testing and experimentation programs, and proven ability to iterate quickly based on results
• Dynamic cross-functional collaboration experience with Product, Sales, Customer Success, and other marketing functions; demonstrated comfort influencing without direct authority and building alignment across teams
• Excellent written communication and storytelling skills, with ability to craft compelling persona-based messaging that drives customer action and resonates with educational audiences
• Ability to synthesize complex inputs from multiple stakeholder groups and distill them into coherent, actionable strategies.

Benefits

• Remote First Work Environment
• Reimbursement for home office setup