Serve as the primary marketing partner to regional sales leaders and AEs
Build territory marketing plans aligned to pipeline and revenue goals
Plan and execute field programs including executive dinners, roundtables, events, roadshows, and partner activities
Ensure field programs are tightly aligned to account priorities and active opportunities
Participate in sales calls, QBRs, and pipeline reviews to identify marketing plays that move deals forward
Own regional and segment-level ABM execution
Partner with sales and BDRs to identify target accounts and buying groups
Activate 6sense-driven programs to engage in-market accounts
Coordinate multi-touch campaigns that combine digital, sales outreach, and field experiences
Partner with Marketing Ops to ensure proper tracking, routing, and reporting
Translate intent data into actionable campaigns and plays for sales
Support campaign builds and optimizations across email, digital, and paid channels
Support execution of paid digital programs aligned to ABM and field priorities
Manage a small demand generation / field marketing team while remaining hands-on in program execution
Provide structure, prioritization, and coaching
Drive a culture of execution, accountability, and partnership with sales

10–12 years in B2B marketing, with strong experience in field marketing and demand generation
Proven track record partnering closely with sales teams
Comfortable speaking with sellers regularly and influencing territory strategy
Hands-on experience with ABM and platforms like 6sense, Salesforce, and Marketo
Experience supporting paid media programs
Strong communicator who can operate confidently across sales, marketing, and ops
Highly execution-oriented – you like building, launching, and running programs
Experience managing or mentoring team members

Director, Field & Demand Marketing

Key skills