Product Marketing Manager

Role Overview

• Manage the downstream marketing strategy for a diverse portfolio of products, ensuring alignment with business objectives and revenue targets.
• Manage product launches and discontinuations effectively, ensuring smooth transitions.
• Monitor product performance, pricing, and profitability; recommend adjustments to maximize ROI.
• Develop and implement marketing plans, sales enablement tools, campaigns, and promotional activities to drive product adoption and utilization in-market.
• Collaborate with global/upstream marketing, marketing communications & regional sales teams to create compelling messaging, tools, and training materials.
• Leverage industry, market, and competitive insights to drive product growth.
• Continuously assess and refine local product strategies and initiatives based on market feedback, performance data, and emerging industry trends to drive continuous improvement and innovation.
• Partner with clinical and commercial teams to understand customer needs and translate insights into actionable marketing programs.
• Support Key Opinion Leader engagement and educational initiatives to strengthen brand positioning.
• Lead marketing input for Group Purchasing Organization (GPO) RFPs and tender bids, ensuring competitive positioning and compliance with requirements.
• Collaborate with pricing, contracts, and sales teams to develop winning proposals.
• Track KPIs, analyze market trends, and provide actionable insights to inform decision-making.
• Prepare regular performance reports for leadership.
• Work closely with global/upstream marketing, supply chain, and regulatory teams to ensure seamless product availability and compliance.

Requirements

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 4-8 years of experience in product marketing, preferably in healthcare or medical devices.
• Proven track record of managing multi-SKU portfolios and delivering revenue growth.
• Experience supporting GPO RFPs and tender bids.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and stakeholder management skills.
• Proficient use of Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with Salesforce, SAP, and various Marketing automation and enablement tools.
• Ability to thrive in a fast-paced collaborative team environment and effectively engage with internal and external stakeholders.
• Bilingualism in French and English, is an asset.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Defined Contribution Pension Plan
• Short
• and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs