Own and evolve product marketing capabilities that scale across Circle’s product pillars
Contribute to and evolve a scalable product messaging system
Help define and maintain Circle’s cross-pillar messaging architecture
Develop and maintain ICPs and personas
Act as the owner of Circle’s central PMM knowledge base and master pitch narrative
Create and operationalize shared frameworks that span product pillars
Design playbooks, templates, training sessions, and internal documentation

5+ years experience in product marketing combined with strategy, operations, or program leadership
2+ years of experience across traditional finance, payments, DeFi, or crypto
Solid grasp of blockchain fundamentals
Proactive team player
Strong cross-functional collaboration skills

Principal Product Marketing Manager

Key skills