Own the full lifecycle of the General Chemistry product portfolio, from strategic planning and product definition through global launch, positioning, and post-launch optimization.
Lead the development and execution of go-to-market strategies and integrated marketing campaigns to drive adoption and commercial success.
Ensure strong cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, and operations teams) to deliver differentiated, customer-centric solutions.
Serve as a General Chemistry subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health.
Proactively gather, synthesize, and translate market dynamics, customer insights, and unmet needs into actionable portfolio strategies and that guide innovation and long-term growth.
Continuously monitor and assess competitive landscapes and emerging trends.
Develop compelling positioning, value propositions, messaging frameworks, and sales enablement tools that clearly articulate differentiation and demonstrate measurable value to customers and decision-makers.
Translate customer insights and market requirements into clear product definitions and design inputs.

4+ years of progressive product management and/or marketing experience within the in-vitro diagnostics (IVD) or core laboratory diagnostics space.
Proven end-to-end experience across market research, product definition, new product development support, launch planning, campaign execution, sales enablement, and training development.
Preferred: Background in Clinical Chemistry and/or Immunoassays.
MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline.
Global or international experience is strongly preferred.

Global Marketing Manager – General Chemistry

Key skills