Senior Product Marketing Manager, Lifecycle

Role Overview

• Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization.
• Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams.
• Define and articulate compelling customer value journeys rooted in outcomes that matter.
• Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value.
• Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages.
• Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution.
• Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.

Requirements

• 7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS.
• Proven ability to design and scale post-sales lifecycle programs tied to measurable outcomes.
• Strong cross-functional collaboration and influence skills, especially with Product, GTM, and customer teams.
• Data-driven mindset — comfortable deriving insights from usage, telemetry, and customer signals.
• Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field-ready materials.
• Nice to Have: Experience shaping retention or expansion-oriented motions in subscription or usage-based business models.
• Familiarity with analytics platforms and customer journey measurement frameworks.
• Exposure to cross-functional GTM motions in high-growth SaaS environments.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance
• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
• An annual $200 home office reimbursement