Develop and execute a comprehensive global web strategy that positions Zscaler websites as primary revenue drivers through demand generation and pipeline growth
Lead SEO and answer engine optimization (AEO) strategies to increase organic search traffic while adapting to AI-driven changes in search behavior
Direct a high-performing, cross-functional global web team, fostering a culture of innovation, accountability, and professional development
Leverage advanced analytics and CRO techniques to optimize the customer journey and deliver data-driven website performance improvements
Partner with product marketing, UX design, and demand generation teams to align web strategy with company-wide marketing campaigns.

10+ years of progressive experience in digital marketing and web strategy, with 5+ years in senior leadership roles managing global web operations
Proven track record of managing multi-site, multi-language web portfolios and driving significant organic traffic and pipeline growth
Deep expertise in SEO/AEO strategy, technical SEO, and content optimization within complex global environments
Strong proficiency with analytics platforms and conversion rate optimization (CRO) methodologies
Demonstrated success leading and developing large, cross-functional teams and managing high-level stakeholder relationships

Senior Director, Web Marketing

Key skills