Own regional product messaging clarity and consistency, ensuring global narratives and positioning are applied appropriately across LATAM markets
Drive strategic development of regional clarity on ideal customer profiles, buyer personas, and market opportunity areas to inform go-to-market focus
Align regional teams to product readiness and go-to-market timing, supporting awareness and amplification of new product capabilities
Drive pipeline impact through focused regional go-to-market execution, shaping plays, messaging, and campaigns aligned to priority buyers, personas and use cases
Lead product storytelling for regional events, field activations, and key customer engagements, ensuring clear articulation of product value
Activate regional use cases and experience-led narratives that reflect market relevance and customer outcomes
Partner closely with regional sales and field marketing leaders to influence priorities, enable execution, and support field success
Represent regional perspectives and requirements back to global teams to inform broader product marketing and go-to-market strategy
Support analyst engagement in-region in alignment with global analyst relations efforts
Travel up to 30% to engage with local customers, sales teams, and regional field events.

10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software environments
Proven experience supporting regional or multi-market go-to-market execution within a global organization
Strong strategic thinking combined with the ability to operate hands-on and drive execution
Excellent communication and storytelling skills, with the ability to engage senior stakeholders and field teams
Demonstrated ability to work cross-functionally and influence without direct authority
Fluent in business English.

Product Marketing Director

Key skills