Senior Marketing Automation Engineer

Twin Health is a company focused on improving and preventing chronic metabolic diseases using AI Digital Twin technology. They are seeking a Senior Marketing Automation Engineer to oversee the architecture and operational execution of their marketing technology ecosystem, ensuring scalable and reliable lifecycle campaigns and data flows.

Responsibilities:

• Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
• Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
• Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
• Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization
• Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
• Serve as the MarTech voice in data model and pipeline discussions, translating campaign and automation requirements into clear data specifications and advocating for the fields, events, and freshness standards marketing needs
• Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
• Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing — to ensure every touchpoint fits within a cohesive, member-centric framework
• Identify and implement AI-driven opportunities (including Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization
• Build and manage API integrations that connect marketing platforms, internal tools, and third-party services
• Continuously evaluate emerging MarTech capabilities and recommend adoption where ROI is clear
• Develop and maintain Python-based scripts and automated jobs (e.g., scheduled ETL processes, audience list generation, campaign triggering) that run on AWS infrastructure (Lambda, Step Functions, S3, EventBridge) to streamline and scale marketing operations
• Design, deploy, and monitor automated marketing workflows in AWS — including cron-based scheduling, event-driven triggers, and error alerting — to ensure campaigns and data syncs execute reliably without manual intervention

Requirements:

• 5+ years of experience on lifecycle marketing teams — not just campaign execution, but owning strategy, infrastructure, and cross-functional coordination
• Hands-on experience working across multiple MarTech tools (CDP + messaging platform + CRM); must understand how these systems connect and where data flows break down
• Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for deploying and managing automated marketing workflows
• Proficiency in at least one programming language (e.g., Python, JavaScript) with an understanding of operator logic and software development fundamentals
• Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads)
• Practical experience with Braze or Hightouch — does not need to be expert-level, but must understand core concepts and be able to ramp quickly
• SQL proficiency for data validation, audience queries, and troubleshooting data pipelines
• Demonstrated use of AI tools (Claude, GPT, or similar) to improve operational workflows — beyond copywriting, e.g., automating processes, building internal tools, or streamlining data pipelines
• Evidence of system design thinking — ability to architect scalable solutions across tools and teams, not just execute within a single platform
• Strong technical communication skills — able to translate between marketers who think in campaigns, engineers who think in schemas, and product teams who think in user flows
• Demonstrated ability to lead and facilitate cross-functional initiatives without direct authority
• Background in healthcare, digital health, or high-consideration consumer products