Senior Industry Marketing Manager, Insurance – Property Restoration

Role Overview

• Develop and implement tailored marketing strategies for key industry segments, driving engagement and revenue growth
• Plan and execute multi-channel campaigns across digital, content, email, paid media, and events to reach target audiences effectively
• Standardize campaign tracking, analyze performance data, and provide insights to optimize future marketing initiatives
• Work closely with product marketing, sales, and customer success teams to ensure marketing efforts align with business priorities
• Stay ahead of industry trends, competitors, and customer needs to refine marketing approaches and identify new opportunities
• Equip sales teams with compelling content, messaging, and marketing assets to improve lead conversion and customer engagement
• Support the implementation of repeatable, trackable marketing processes that improve efficiency and accountability

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in B2B marketing, segment marketing, or a related field, ideally within the property insurance or related industries
• Strategic & Data-Driven Mindset: Maintain a keen awareness of industry news, market trends, and emerging topics within the Property Insurance & Property Restoration sectors
• Innovative Marketing Approach: Stay ahead of the curve by proactively exploring and adopting new marketing tactics, strategies, and technologies
• Marketing Execution Expertise: Proven experience running targeted, multi-channel marketing campaigns
• Strong Communication & Storytelling: Excellent written and verbal skills with the ability to craft compelling messaging for different audience segments
• Project Management & Collaboration: Ability to manage multiple projects and work cross-functionally in a fast-paced environment
• Technical Proficiency: Proficiency in CRM platforms, project management tools, and social media platforms
• Industry Knowledge: Understanding of property insurance — underwriting, claims, or technology workflow platforms is a plus
• Creativity & Innovation: Creatively problem solve and adapt to changing priorities and market dynamics
• Marketing certifications such as HubSpot Inbound Marketing, Google Analytics, or Account-Based Marketing (ABM) certifications (Preferred, Not Required)

Benefits

• Generous PTO and 11 paid holidays
• Up to 16 weeks of fully paid parental leave and a baby stipend
• Multiple medical plan options with mental health and wellness support offerings
• 401(k) with company match and vesting after one year
• $400 annual well-being stipend and tuition assistance up to $5,250
• Recognition Rewards, Referral bonuses, exclusive discounts and more!