Own the marketing site as a revenue-critical product: ship fast, keep tracking clean, tighten form + CRM flows, and run conversion experiments without bottlenecks.
Own day-to-day development in Webflow: new landing pages, product pages, content pages, CMS structure, and reusable components
Build and maintain lead flows end-to-end: gated/ungated assets, form UX/validation, friction reduction, routing logic, and download delivery
Implement and maintain analytics hygiene (GA4/GTM): event tracking, conversion accuracy, funnel drop-offs, and rapid updates as experiments change
Increase experimentation velocity: A/B tests, layout/CTA iterations, and fast deploy cycles with clear measurement
Ensure clean data flow to RevOps: form → attribution → CRM/automation (e.g., HubSpot / Salesforce) with reliable handoffs and naming conventions
Improve performance + reliability: page speed, mobile UX, accessibility basics, uptime, and site health on high-intent pages
Partner tightly with Content + Demand Gen + RevOps + Design to proactively identify gaps and ship improvements

5+ years building and shipping marketing websites (or equivalent) with clear ownership and high output
Strong Webflow build skills plus solid HTML/CSS and working JavaScript
Experience implementing analytics + event tracking (GA4/GTM or equivalent) and debugging issues end-to-end
Experience with forms, integrations, webhooks/Zapier-style automation, and CRM handoffs
Comfort working fast, prioritizing ruthlessly, and measuring impact (conversion, CPL/CPA, funnel health)
Experience building and experimenting with AI tools

Marketing Engineer – Web

Key skills