Senior Demand Generation Manager, B2B

Role Overview

• Own and deliver B2B pipeline generation
• Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
• Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
• Build lead scoring frameworks, funnel definitions, and pipeline attribution models
• Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
• Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
• Develop and launch account-based marketing strategies targeting high-value enterprise accounts
• Ensure we have the right content and creative assets across all stages of the buyer journey
• Collaborate with Content and Design teams to develop and iterate on high-performing assets
• Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
• Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
• Mobilize internal marketing teams and external agencies to execute your strategic vision
• Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns
• Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
• Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing

Requirements

• 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers
• Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
• Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
• Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
• Strong analytical capabilities and obsessive focus on testing – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
• Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

Tech Stack

• SQL

Benefits

• Competitive Salary & Equity
• 401(k) Program
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In Office Amenities