Own and scale our retention strategy across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar
Build and optimize customer lifecycle journeys and automations—from lead gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education
Manage campaign execution end-to-end: from strategy, briefing, building, QA, segmentation, and A/B testing across Klaviyo and Postscript
Partner with creative, ecommerce, and brand marketing teams to brief and deploy new retention campaigns and programs—building feedback loops along the way to ensure continued performance improvements across channels
Launch and lead loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, strategy, execution, and reporting
Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list growth, repeat rate, LTV, lapsed/churn, and customer cohorts
Support ecommerce team with onsite retention strategy, including personalization, review generation, post-purchase surveys, and email/sms sign-up touchpoints.
Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools

Bachelor's degree in marketing, performance marketing, communications, or other related field
6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
Required: technical, hands-on knowledge of ESP (Klaviyo preferred), SMS platforms (Postscript/Attentive preferred), and email deliverability best practices (CAN-SPAM, GDPR)
Comfortable working in Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
Experience launching or scaling loyalty or subscription programs
Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
Exceptional attention to detail and project management skills
Self-starter who thrives in a fast-moving, collaborative environment

Senior Manager, Retention Marketing

Key skills