Client Campaign Management: Plan, build, execute, and optimize paid media campaigns (especially Google Paid Search and Meta Ads) on behalf of our campground clients to drive online bookings and maximize their ROAS.
Plan, build, execute, and optimize email campaigns in coordination with our campground clients to drive engagement and bookings with their customers.
Client Strategy & Onboarding: Develop bespoke digital marketing strategies for a diverse portfolio of campground clients, understanding their unique goals, budgets, and target audiences.
Client Reporting, Management & Communication: Serve as a primary point of contact for your clients. Prepare and deliver clear, data-driven performance reports (using GA4, ad platforms, etc.) that "tell the story" of their campaign ROI and provide actionable insights.
Process & Product Development: As a foundational team member, you will actively help create and refine the scalable workflows, reporting templates, and best practices for our new agency offering.
Innovation: Proactively research and propose new paid media channels, strategies, and testing ideas to drive better results for our clients.

3+ years of experience working in a digital marketing agency is required.
Direct, hands-on experience managing paid media campaigns (especially Google Search and Meta Ads) for multiple small or mid-size business (SMB) clients.
Proven, hands-on expertise in managing and optimizing paid media channels with a focus on direct-response and e-commerce outcomes.
Proficiency with Google Analytics 4 (GA4) and native ad platforms (e.g., Google Ads, Meta Ads Manager).
Strong analytical skills with the ability to translate complex data into simple, actionable business insights.
Technical expertise in marketing tracking implementation: Demonstrated ability to set up, troubleshoot, and audit marketing tracking infrastructure.
Proficient in Google Tag Manager (GTM) for deploying tags, configuring GA4 conversion events, and verifying Meta Pixel firing to ensure accurate attribution and ROAS measurement.
Excellent communication and storytelling skills, with proven experience in a client-facing or stakeholder-management role.
Demonstrated ability to be a self-starter, work independently, and manage multiple projects simultaneously in a fast-paced environment.
Experience with CRM platforms is a strong plus.
Experience in the e-commerce or travel/hospitality industry is a plus.

Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
401(k) plan with employer match
Flexible and casual work environment with flexible time off
Employee camping credit to encourage getting outdoors and experiencing our product!

Digital Marketing Specialist

Key skills