Regional Marketing Specialist

Role Overview

• Develop and execute regional marketing strategies and integrated campaigns that increase brand awareness, engagement, and business opportunities across business-to-business (B2B) and business-to-consumer (B2C) audiences.
• Plan and manage social media programs (content calendar, community engagement, paid social) to grow visibility and audience engagement.
• Identify, plan and run digital media and demand-gen campaigns (paid, email, content distribution) designed to drive qualified leads and measurable business outcomes.
• Create and/or coordinate production of marketing collateral — sales enablement materials, regional one-pagers, digital assets and campaign creative — ensuring brand consistency and localization where needed.
• Identify high-value exposure opportunities (tradeshows, conferences, partner events) and lead event participation planning to showcase ISACA’s brand, insights and solutions.
• Plan and deliver regional marketing events (virtual and in-person), including vendor coordination, logistics, promotion, on-site execution and post-event follow-up to capture leads and insights.
• Collaborate closely with Sales to align campaigns and content with pipeline goals, ensure lead handoff processes, and track marketing-generated opportunities.
• Coordinate with regional web/content vendors to keep local web pages, event listings and campaign landing pages up-to-date and optimized for conversions.
• Lead planning and execution of regional community programs and professional events that build member engagement and grow community reach.
• Partner with volunteer core teams to design and deliver high-quality programming (meetups, webinars, workshops) to increase participation and geographic coverage.
• Manage community channels (chat groups, forums) to improve member stickiness, nurture engagement, and convert active members into program participants or leads.

Requirements

• Bachelor’s degree from an accredited university ideally in Marketing, Digital Marketing, Communications, Public Relations, Advertising, or Business Administration
• 2+ years of hands-on professional experience executing and leading marketing initiatives and social media programs
• Proven record in B2B and B2C marketing experience
• Experience developing and delivering marketing campaigns (B2B and/or B2C)
• Experience with social media campaigns
• Event planning and management
• Proficiency with core marketing tools such as CRM systems, marketing automation tools, analytics tools or social media management tools
• Experience using data to inform decision-making
• Experience communicating with cross-functional internal stakeholders in a global context
• Proven success in product or solutions marketing resulting in quantifiable growth

Benefits

• Work from anywhere in the world
• Flexible working arrangements
• Professional development opportunities