Marketing Content Specialist

Role Overview

• Collaborate with the marketing team and internal stakeholders/subject matter experts to develop professional, engaging content aligned with the company’s brand and positioning.
• Create, write, and edit content across a wide range of platforms and formats, including website pages, blogs, social media, digital campaigns, email, print collateral, and sales enablement tools.
• Develop content that supports and reflects our industrial automation portfolio (nuclear, CPG, automotive, industrial sectors) including manufacturing, engineering, and automation solutions.
• Contribute to the evolution and execution of the content strategy to increase brand awareness, drive top-of-funnel engagement, and support growth targets.
• Support internal teams by creating marketing collateral, case studies, presentations, and sales enablement materials.
• Work closely with the digital marketing team to evaluate and implement SEO and keyword strategies within content development.
• Plan and execute social media content and channel presence to expand reach, improve engagement, and target key B2B audiences.
• Work with third party agencies, various media outlets, and industry organizations to support strategic outreach to grow the brand.
• Measure, analyze, and report on content performance using defined KPIs; optimize content through insights, testing, and continuous improvement.
• Perform A/B testing and apply learnings to better align content with customer intent.
• Support and execute Account-Based Marketing (ABM) initiatives and integrated digital campaigns.

Requirements

• 5+ years of experience in content creation, writing, journalism, or marketing-related roles (B2B experience preferred).
• Proven ability to create and optimize content using SEO and keyword best practice using industry leading tools such as SEM.
• Experience creating content for technical or complex products and services.
• Previous experience in industrial automation, manufacturing, engineering, or a related technical field is a strong asset.
• Experience working in a B2B marketing environment is highly desirable.
• Hands-on experience with tools such as Adobe Creative Suite, social media management platforms, marketing automation systems (Pardot/SalesForce), and project management tools.
• Strong writing and editing skills with exceptional attention to detail.
• A creative thinker with an eye for design and content presentation.
• Strong understanding of current social media platforms, trends, and best practices.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Self-starter mindset—comfortable taking ownership of projects and proactively contributing ideas and improvements.
• Confident communicator who can engage and collaborate effectively with a wide range of stakeholders and subject matter experts.

Benefits

• Eligible for Annual Incentive Bonus
• Stock Purchase Plan
• 3 Weeks Vacation
• Health Care Benefits + $600 Health Care Spending Account
• Employee Engagement Events (Employee BBQ’s and lunches, weekly snack day, etc.)