Own Blueprint’s product positioning and messaging across all product lines
Lead go-to-market strategy for new product launches and major product iterations
Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication
Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims
Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration
Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions.
Manage and grow a product marketing team over time (hire, develop, set standards)
Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission

10+ years of experience in product marketing, brand marketing, or growth marketing
Proven experience owning and launching consumer products with measurable business impact
Strong storytelling skills (landing pages, product pages, campaigns, narrative docs)
Experience working cross-functionally with Product, Creative, Growth, and leadership teams
Strong analytical thinking and ability to tie messaging decisions to performance outcomes
Ability to operate in a fast-paced environment with high standards and minimal bureaucracy
Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech)
Experience in health, health tech, or pharma
Experience in DTC subscription or ecommerce businesses
Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language
Experience building or scaling product marketing teams and launch processes

Salary Range: $220-290k

Senior Director, Product Marketing

Key skills