Regional Content Creator

Role Overview

• Produce creative assets that align with our brand and vision supporting efforts to differentiate schools from competitors
• Edit short-form content for social media, newsletters etc., including interviews, vlogs, classroom moments, and parent testimonials
• Respond quickly to viral trends and adapt brand content accordingly
• Monitor social engagement metrics and continuously improve content strategies
• Support with brand audits ensuring consistency across region
• Coach school teams in content best practices
• Run practical workshops on shooting, editing, storytelling, and platform-specific engagement
• Create guidelines, templates, and content calendars for schools to use independently
• Monitor and report on platform performance using native and third-party analytics
• Provide recommendations for improving visibility, engagement, and follower growth
• Support broader brand storytelling and digital strategy through a market-focused lens
• Research current marketing trends in the digital and creative space, sharing any interesting ideas with the team to help inspire future initiatives and campaigns.
• Understand how creativity can support our brand in achieving commercial goals and reinforcing brand positioning
• Observe and learn about our competitors across region, helping the team by identifying what makes/can make us stand out and sharing those insights.

Requirements

• Bachelors Degree
• Must be fluent in English, Spanish and preferably Portuguese
• Good understanding and experience in luxury, customer-facing sales industries and experience in monitoring competitor market activity
• 3+ years’ experience in content creation
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
• Basic understanding of web design principles (experience with tools like Figma is a plus)
• Understanding of analytics and performance metrics
• Demonstrate a strong creative flair with the ability to generate innovative design ideas
• Attention to Detail: Meticulous with an eye for detail, ensuring that all work meets the highest standards
• Able to manage time effectively, prioritize tasks, and meet deadlines
• Teamwork: A collaborative team player, eager to learn from and support other team members
• Adaptability: Willingness to adapt to changing project requirements and take on new challenges
• Brand Awareness: An understanding of the importance of brand consistency and the ability to follow brand guidelines closely
• Excellent skills in filming and editing (using apps such as CapCut, Canva, Adobe Creative, Lightroom)
• You have outstanding written and verbal communication skills in English and Spanish
• Strong visual eye, storytelling ability, and passion for education
• Ability to work independently while managing multiple projects across locations
• Background in journalism, media, or marketing
• Previous experience in premium consumer brands
• High levels of personal integrity
• Ability to work under pressure and remain calm
• Occasional travel (20–30% of the time)

Benefits

• Health insurance
• Paid time off
• Professional development opportunities