Content Marketing Lead

Runpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. The Content Marketing Lead will shape how the developer community engages with Runpod by driving organic acquisition and supporting sales through compelling content and strategies.

Responsibilities:

• Own the content strategy across PLG and SLG GTM motions, aligning editorial calendars with product launches, campaigns, and market trends
• Develop a content roadmap that serves the full funnel—from awareness and education to consideration and conversion
• Identify high-impact content opportunities by monitoring the AI/ML ecosystem, competitor activity, and community conversations
• Create and oversee production of diverse content formats: technical tutorials, use case deep-dives, comparison guides, video scripts, social content, developer documentation, case studies, and more
• Build and execute a distribution strategy that maximizes reach across search (SEO), social, developer communities (Reddit, Hacker News, Discord), newsletters, and syndication partners
• Optimize content for both traditional SEO and generative engine optimization (GEO) to ensure Runpod surfaces in AI-powered search and discovery tools
• Leverage AI tools and workflows to scale content production—from ideation and research to drafting, editing, and repurposing
• Build repeatable systems and templates that maintain quality while increasing output velocity
• Stay current on AI content tools and experiment with emerging technologies to maintain competitive advantage
• Partner with Product and Engineering to translate technical capabilities into compelling narratives
• Collaborate with Sales to develop content that supports enterprise deals: battlecards, ROI calculators, and solution briefs
• Work with Developer Relations to amplify community content and identify customer stories worth telling
• Define and track content KPIs: organic traffic, engagement, lead generation, pipeline influence, and content-attributed revenue
• Run experiments to continuously improve content performance and iterate based on data

Requirements:

• 5+ years of content marketing experience, with at least 2 years in B2B SaaS or developer-focused companies
• Proven track record of building content programs that drive measurable business results (traffic, leads, revenue)
• Strong understanding of SEO fundamentals and experience optimizing content for search
• Experience creating technical content for developer or engineering audiences
• Hands-on experience using AI tools (ChatGPT, Claude, Jasper, etc.) for content production
• Excellent writing and editing skills with strong attention to detail
• Self-starter mentality—comfortable operating with autonomy in a fast-paced, remote environment
• Successful completion of a background check
• Experience in the AI/ML or cloud infrastructure space
• Familiarity with generative engine optimization (GEO) and how AI-powered search is changing content discovery
• Experience with PLG content strategies and self-serve product funnels
• Video production or podcast experience a plus
• Technical background or ability to quickly learn and explain complex technical concepts
• Experience managing freelancers, agencies, or building content teams